TrafficPulse — Web Analytics Dashboard

My work goals:

research
information architecture
Figma prototyping
The component design system.

About

A UX concept for an interactive website traffic dashboard built for a marketing team. One screen brings together key KPIs (sessions, users, pageviews, bounce rate, conversion rate) and visualizations by traffic source, device, and channel.

Designed for rapid scanning and decision-making with a thoughtful hierarchy, color coding, a responsive grid, light/dark themes, and WCAG AA accessibility.

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